Google Adwords Advertising
While a top ranking in the natural search engine listings can take some time to achieve, pay per click is an effective way of bringing immediate traffic at a surprisingly affordable price. Although there are numerous PPC search engines, the one worth the most serious consideration is Google Adwords. The Google Network is the largest pay per click advertising network on the planet, your ads will appear alongside or above the results on Google search results pages.
Exposure on Google’s Partner Sites
Your ads also appear on Google’s partner sites, reaching over 80% of Internet users. Partners include AOL, Ask Jeeves, Virgin Internet, The New York Times, The About Network, Infospace and many more. You decide on the keywords that you wish to target and the maximum amount that you are prepared to pay for that word or phrase, you also specify a maximum daily budget so that you have complete control over what you spend.
Great Return on Investment
For the potential of pay per click advertising, consider the following scenario. A hotel costing R1000 per night for example, pays R25 per click for the search term “South African hotel” and generates one booking per 20 clicks. The 20 clicks, at R25 each, cost a total of R500, the income for one night is R1000 x say 3 nights = R3000; that’s a return of R2500, which is an excellent return on investment.
Targeted Visitors to Your Website
PPC brings the right audience to your site at exactly the right time, the precise moment that they are searching for your product or service.