Search Engine Optimization

What Is SEO?

Search engine optimization, or SEO, employs experience and technological expertise to improve a site’s ranking within today’s popular search engines. This is achieved by utilising keywords relevant to the specific business to which the website refers; creating strong and relevant meta tags, improving link popularity, improving the navigation structure where necessary, submission to the top search engines and relevant directories and portals and lots more. With billions of sites on the web, there is increasing potential to market products or services online, but this potential cannot be taken advantage of if your site is not easily found by potential customers – search engine optimization is key.
How We Do It

Search engines are continually updating and refining the algorithms they use to rank sites so search engine optimization is an ongoing process. What worked today, will not necessarily work tomorrow. Synergize keeps abreast of the latest search engine developments and by constant “tweaking”, ensures that your site remains at the top of the rankings.

Synergize consultants will analyse your website and plan a SEO campaign based on the following crucial steps. We call them The 7 steps of search engine optimization:

Usability analysis
Keyword research
Website design
Effective copywriting
Submission to search engines
Link popularity
Online advertising